Marketing / ទីផ្សារ

Bachelor of Science in Marketing Program

Purpose / គោលបំណង

The Bachelor of Science in Marketing program aims to equip students with the knowledge and skills to understand consumer behavior, develop effective marketing strategies, and drive business growth through innovative marketing practices.

This program focuses on marketing strategy, digital marketing, brand management, and marketing analytics.

Program Learning Outcomes

A Knowledge

Understand marketing principles and consumer behavior
Apply market research and analysis techniques

B Cognitive Skills

Analyze market trends and consumer insights
Develop innovative marketing strategies

C Interpersonal Skills

Collaborate with marketing teams and stakeholders
Communicate marketing campaigns effectively

D Technical Skills

Use digital marketing tools and platforms
Implement data-driven marketing strategies

Career Opportunities

Marketing Manager

Brand Manager

Digital Marketing Specialist

Market Research Analyst

Sales Manager

Advertising Executive

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